Successful Trade Show Marketing Strategies
Successful Trade Show Marketing Strategies helps you get results by
revealing the essential aspects of a successful trade show program. What you'll learn at the Skyline seminar, Successful Trade Show
Marketing Strategies: Trade Shows and Events - Your Strategic Choice
Powerful statistics that help justify your trade show program
The surprising size and strength of the trade show industry
Trends driving change in the trade show industry
Setting Measurable Objectives:
The four core trade show objectives and reasons for exhibiting
How to create more effective objectives
How to calculate 5 popular measures of success
Selecting Shows and Spaces that Work
Understanding show choices -- horizontal, vertical, regional, national
Best sources for finding new shows
Booth spaces to seek and to avoid
Exhibit Design -- Selective Attraction
Designing your exhibit for maximum impact and functionality
How your objectives dictate your exhibit shape
See examples of good and bad exhibit design -- and find out why they
succeed or fail
Promoting Your Participation - Before / At / After
Why promotions are essential to greater success
3 elements of a successful pre-show promotion
The rule of at-show and post-show promotions
Staffing the Show
How to select booth staffers who will get more leads and better
represent your company
The 6-step process to successful booth staffing
How to take leads field sales reps will follow up
You will also see many examples of successful exhibit solutions in a
variety of sizes - from portable displays to massive islands -- as
well as effective trade show graphics that target specific audiences.
Attend this seminar and make your trade show profits soar! Who Will Profit From Attending:
Marketing, Sales & Advertising Managers
Directors & Vice Presidents
Presidents, Owners & CEOs who want more from their trade show investment
Innovative Trade Show Managers
Ad Agency Designers, Principals, Creative & Production Managers with
clients that exhibit Click on the link below to register http://www.skyline.com/Seminars/2779/
revealing the essential aspects of a successful trade show program. What you'll learn at the Skyline seminar, Successful Trade Show
Marketing Strategies: Trade Shows and Events - Your Strategic Choice
Powerful statistics that help justify your trade show program
The surprising size and strength of the trade show industry
Trends driving change in the trade show industry
Setting Measurable Objectives:
The four core trade show objectives and reasons for exhibiting
How to create more effective objectives
How to calculate 5 popular measures of success
Selecting Shows and Spaces that Work
Understanding show choices -- horizontal, vertical, regional, national
Best sources for finding new shows
Booth spaces to seek and to avoid
Exhibit Design -- Selective Attraction
Designing your exhibit for maximum impact and functionality
How your objectives dictate your exhibit shape
See examples of good and bad exhibit design -- and find out why they
succeed or fail
Promoting Your Participation - Before / At / After
Why promotions are essential to greater success
3 elements of a successful pre-show promotion
The rule of at-show and post-show promotions
Staffing the Show
How to select booth staffers who will get more leads and better
represent your company
The 6-step process to successful booth staffing
How to take leads field sales reps will follow up
You will also see many examples of successful exhibit solutions in a
variety of sizes - from portable displays to massive islands -- as
well as effective trade show graphics that target specific audiences.
Attend this seminar and make your trade show profits soar! Who Will Profit From Attending:
Marketing, Sales & Advertising Managers
Directors & Vice Presidents
Presidents, Owners & CEOs who want more from their trade show investment
Innovative Trade Show Managers
Ad Agency Designers, Principals, Creative & Production Managers with
clients that exhibit Click on the link below to register http://www.skyline.com/Seminars/2779/