Rick's posterous http://rickkrautbauer.posterous.com Most recent posts at Rick's posterous posterous.com Wed, 04 Nov 2009 05:48:37 -0800 Now is the Most Important Time of the Year for Your Trade Show Program http://rickkrautbauer.posterous.com/now-is-the-most-important-time-of-the-year-fo http://rickkrautbauer.posterous.com/now-is-the-most-important-time-of-the-year-fo http://tinyurl.com/ykvqmyf

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Mon, 02 Nov 2009 10:01:36 -0800 5 Steps to Trade Show Success http://rickkrautbauer.posterous.com/5-steps-to-trade-show-success http://rickkrautbauer.posterous.com/5-steps-to-trade-show-success 5 Steps To Trade Show Success

Trade shows are an investment of both time and money for companies of
any size. Many exhibitors search for ways to increase the return on
their trade show investment. When was the last time you or your
company measured its results from trade shows? Not recently? Never?
Don’t worry! There are many ways to increase effectiveness from trade
show exhibiting and they all begin with a plan.

1. Find the right show
How do you know if your trade show will be successful? That depends
on what you are measuring. The first step to achieving better results
from trade shows is to find a show, then set measurable and attainable
objectives.

There are many ways to find shows and decide whether or not your
target market will be at the event. All it takes is a little
research. Call the show organizer and ask for statistics from
previous shows such as number of exhibitors, total number of
attendees, costs, etc.

2. Make a strategy
Now, decide what it is that you want to achieve. The measure of
achievement should be based on your goals. Do you want to make sales
at trade shows to measure your return on investment, or just gain
leads for your database to measure your return on objectives? These
are the core ideals to identify so that you can begin measuring your
results.

3. It’s about the people
According to the Center for Exhibition Industry Research (CEIR.org),
85% of the success at trade shows depends on the booth staffers. The
size of the trade show exhibit, the literature and the promotions are
all secondary. If a staffer leaves a poor impression with a prospect,
no key chain or coffee cup will turn that impression around.
Therefore, it is important to train all staffers about your
expectations as to what they should accomplish at a trade show. They
need to learn how to qualify prospects in a short amount of time. If
an attendee does not fit your criteria as a potential client, quickly
and politely dismiss him or her. When a prospect does fit your
criteria, the staffer needs to know what to do next – set an
appointment, send literature, schedule a conference call, etc.

4. Promotions need to be memorable
How many key chains or pens have you picked up at a trade show and
where are they now? They probably ended up in a trash can at the
hotel and that means the promotion was not effective. A promotion
should be a memorable accent to your message, but not be overwhelming.
Pre-show mailings or e-mail campaigns can tie into promotions at the
show to remind attendees to stop by your trade show booth. Purchasing
the attendee list prior to the show to select your top percentage of
prospects is another great investment. Don’t forget to contact your
current clients that will also be attending.

5. Make a follow-up system
CEIR has found that 79% of leads generated at shows are not followed
up on. How can you prevent this from happening at your company? It
again starts with pre-show planning. Create a plan for following
through on leads. It is important to determine how the information
will be distributed, to whom it is distributed and how that
information will be used to advance the company’s overall goals. It
is important to create a follow-through plan to utilize this new
information and follow-up within a week before the contact at the show
loses its effectiveness.

Trade shows require planning prior to, during and after the event.
The only way to ensure a higher return on your trade show investment
is to plan all stages of the show. Selecting the best show to exhibit
at is the first step. Booth staff training is a must for companies at
all levels. Proper follow-up should be part of the staff training.
Through a few focused steps, you can increase your return on
investment!

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Tue, 01 Sep 2009 17:48:41 -0700 Tyler Magnuson Benefit Flyer http://rickkrautbauer.posterous.com/tyler-magnuson-benefit-flyer http://rickkrautbauer.posterous.com/tyler-magnuson-benefit-flyer
Tylers Invite Flyer.pdf Download this file

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Tue, 01 Sep 2009 17:41:17 -0700 Tyler Magnuson Spaghetti Dinner Benefit http://rickkrautbauer.posterous.com/tyler-magnuson-spaghetti-dinner-benefit http://rickkrautbauer.posterous.com/tyler-magnuson-spaghetti-dinner-benefit
Tyler Magnuson story.pdf Download this file

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Tue, 18 Aug 2009 11:55:36 -0700 Today's Trade Show Minute http://rickkrautbauer.posterous.com/todays-trade-show-minute http://rickkrautbauer.posterous.com/todays-trade-show-minute http://www.exhibitingexcellence.com/ts_minute_RickK_1.html

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Tue, 04 Aug 2009 11:48:03 -0700 Successful Trade Show Marketing Strategies http://rickkrautbauer.posterous.com/successful-trade-show-marketing-strategies http://rickkrautbauer.posterous.com/successful-trade-show-marketing-strategies Successful Trade Show Marketing Strategies helps you get results by
revealing the essential aspects of a successful trade show program.

 What you'll learn at the Skyline seminar, Successful Trade Show
Marketing Strategies:

 Trade Shows and Events - Your Strategic Choice
Powerful statistics that help justify your trade show program
The surprising size and strength of the trade show industry
Trends driving change in the trade show industry
Setting Measurable Objectives:
The four core trade show objectives and reasons for exhibiting
How to create more effective objectives
How to calculate 5 popular measures of success
Selecting Shows and Spaces that Work
Understanding show choices -- horizontal, vertical, regional, national
Best sources for finding new shows
Booth spaces to seek and to avoid
Exhibit Design -- Selective Attraction
Designing your exhibit for maximum impact and functionality
How your objectives dictate your exhibit shape
See examples of good and bad exhibit design -- and find out why they
succeed or fail
Promoting Your Participation - Before / At / After
Why promotions are essential to greater success
3 elements of a successful pre-show promotion
The rule of at-show and post-show promotions
Staffing the Show
How to select booth staffers who will get more leads and better
represent your company
The 6-step process to successful booth staffing
How to take leads field sales reps will follow up
You will also see many examples of successful exhibit solutions in a
variety of sizes - from portable displays to massive islands -- as
well as effective trade show graphics that target specific audiences.
Attend this seminar and make your trade show profits soar!

 Who Will Profit From Attending:
Marketing, Sales & Advertising Managers
Directors & Vice Presidents
Presidents, Owners & CEOs who want more from their trade show investment
Innovative Trade Show Managers
Ad Agency Designers, Principals, Creative & Production Managers with
clients that exhibit

 Click on the link below to register

 http://www.skyline.com/Seminars/2779/

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Tue, 28 Jul 2009 09:52:13 -0700 What's Working In Exhibiting http://rickkrautbauer.posterous.com/whats-working-in-exhibiting http://rickkrautbauer.posterous.com/whats-working-in-exhibiting
What's Working.pdf Download this file

What's Working in Exhibiting: New Skyline White Paper
 
To find out what’s really working in exhibiting now, we worked with
Tradeshow Week to survey and analyze the best practices of today’s
trade show exhibitors. The response was amazing. You and your peers
shared over 1,000 new tips, filled with methods to make the most of a
trade show program. 94 of these tips are included in the new 32-page
What’s Working in Exhibiting White Paper.

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